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Terms of Use

Version 1.1.0 · Effective

This English version is provided for convenience; the Portuguese version prevails.

These Terms govern the use of Fieli’s services. Please read them carefully: by creating an account or using any product, you agree to them. Clauses that limit rights are highlighted.

1. Parties

The services are provided by:

Fieli Tecnologia Ltda
CNPJ 67.265.180/0001-04
Rua Angelita Oliveira de Souza, 111 · Centro · Delmiro Gouveia/AL · CEP 57480-000, Brazil
(82) 99817-4910 · WhatsApp · contato@fieli.app

“Customer” is the company or professional that creates an account to use a product. “User” is each person the Customer authorizes to access the account.

2. Definitions

  • Services: the Fieli Posts, Fieli Flow, Fieli Tickets and Fieli Club products, their dashboards, apps and integrations.
  • Customer Data: data, content and files that the Customer or its Users enter into the Services, including third parties’ personal data.
  • Beta: the period during which a product is under active development and offered for early use.

3. Services in Beta

All products are in Beta. During the Beta:

  • access is free of charge;
  • features may change, be limited or be discontinued, with prior notice whenever possible;
  • the Services are provided “as is”, without a service level agreement and with no guarantee of continuous availability;
  • the Customer should keep a copy of any data it considers essential.

These conditions reflect the experimental and free nature of the Beta. If a product becomes paid, commercial terms will be communicated in advance and will depend on your agreement.

4. Account and security

The Customer is responsible for its Users’ access credentials, for keeping registration data accurate and for notifying Fieli immediately if it suspects misuse of the account.

5. Customer obligations as controller

When the Customer uses the Services to process third parties’ personal data — its customers, contacts or program participants — the Customer is the controller of that data (LGPD, art. 5, VI) and undertakes to:

  • have a legal basis for each processing activity and, where required, valid consent, including for marketing communications (LGPD, arts. 7 and 8);
  • honor opt-out requests and handle data subjects’ rights;
  • not enter sensitive data without need and legal basis (LGPD, art. 11);
  • comply with the Acceptable Use Policy.

6. Acceptable use

Use of the Services is subject to the Acceptable Use Policy, which is part of these Terms.

7. Third-party platforms

Some Services connect to third-party platforms — Meta (WhatsApp, Instagram and Facebook), Google (YouTube), TikTok and LinkedIn — through their official APIs, as described in each product’s policy. By connecting an account, the Customer is also bound by the platform’s terms, including the YouTube Terms of Service. Suspensions, limits or changes imposed by these platforms are beyond Fieli’s control.

8. Intellectual property and AI-generated content

Customer Data remains the Customer’s. Fieli receives only the license needed to provide the Services. In Fieli Posts and Fieli Tickets, content suggested by artificial intelligence must be reviewed by the Customer before it is sent or published; in Fieli Flow, the automated assistant answers based on the knowledge registered by the Customer and hands the conversation to a person when it is not sure, and the Customer is responsible for configuring and supervising it. The Customer is responsible for what it sends or publishes. Fieli’s software, brand and documentation belong to Fieli.

9. Suspension and termination

Fieli may suspend an account, with prior notice, if these Terms or the Acceptable Use Policy are breached; in urgent cases — risk to third parties, fraud or legal requirement — suspension may be immediate. The Customer may close its account at any time, without penalty.

10. Export and deletion at termination

After the account is closed, the Customer has 30 days to export its data in a structured format. After that, the data is deleted or anonymized within 90 days, including backups, except access logs (6 months, Brazilian Internet Civil Framework, art. 15), a minimal record of the contract (5 years, to exercise legal rights) and, in Fieli Flow, the signed metadata of the audit trail (5 years, without message content), under article 16 of the LGPD. If it prefers, the Customer may request immediate deletion without waiting for the export period.

11. Limitation of liability

Fieli’s total liability to the Customer is limited to the greater of BRL 1,000.00 (one thousand reais) and the total amount paid by the Customer in the 12 months before the event giving rise to the claim. We are not liable for lost profits or indirect damages.

This limit does not apply to damage caused by willful misconduct or gross negligence, nor to liabilities towards data subjects under articles 42 to 45 of the LGPD.

The limit reflects the free and experimental nature of the Beta and the allocation of risks between the parties (Brazilian Civil Code, art. 421-A).

12. Product-specific rules

  • Fieli Posts: nothing is published without approval; the Customer is responsible for approved content and for authorization from the brands it manages.
  • Fieli Flow: the Customer only sends messages to people who gave valid consent and immediately honors opt-out requests; Flow’s automatic checks do not replace this obligation.
  • Fieli Tickets: the Customer should avoid requesting sensitive data in conversations and reviews each AI-suggested reply before sending it.
  • Fieli Club: the app is for people aged 18 or over only, and the Customer may not target campaigns at minors.

13. Data Processing Addendum

This Addendum governs the personal data processing that Fieli performs on the Customer’s behalf, as processor (LGPD, art. 39), and prevails over the rest of these Terms on matters of personal data.

  1. Subject and duration. Fieli processes Customer Data only to provide the contracted Services, for the term of the contract and the export and deletion periods in clause 10. The data and data subject categories for each product are in the privacy policies: Posts, Flow, Tickets and Club.
  2. Instructions. Fieli processes data on the Customer’s documented instructions — these Terms and the settings made in the Services — and informs the Customer if an instruction appears unlawful.
  3. Confidentiality. People with access to the data at Fieli are bound by confidentiality (LGPD, art. 47).
  4. Security. Fieli adopts the technical and administrative measures described in each product’s policy (LGPD, art. 46).
  5. Subprocessors. The Customer authorizes the subprocessors listed on Subprocessors. New subprocessors are notified 30 days in advance, and the Customer may object or terminate at no cost. Fieli imposes equivalent obligations on them and is liable for them towards the Customer.
  6. International transfers. Transfers follow article 33 of the LGPD, through ANPD standard contractual clauses (ANPD Resolution No. 19/2024) or to a country with recognized adequacy (ANPD Resolution No. 32/2026), as shown on the subprocessors page.
  7. Data subject rights. Fieli supports the Customer in handling articles 18 to 20 of the LGPD and forwards to it, without delay, any requests it receives directly.
  8. Incidents. Fieli notifies the Customer without undue delay, within 48 hours after becoming aware of an incident affecting data processed on its behalf, with the information available, so that the Customer can comply with ANPD Resolution No. 15/2024.
  9. Records and impact reports. Fieli keeps a record of the processing it performs (LGPD, art. 37) and provides the information needed for the Customer’s impact report (art. 38).
  10. Return and deletion. At termination, Fieli allows export and then deletes the data under clause 10, and issues a deletion statement on request.
  11. Evidence. Upon reasonable request, Fieli provides the Customer with the information needed to demonstrate compliance with this Addendum.
  12. Liability. Each party is liable for its own acts under articles 42 to 45 of the LGPD.
  13. Data Protection Officers. Fieli’s Data Protection Officer is identified below; the Customer names its own at registration.
  14. Artificial intelligence. Data sent to AI providers is not used to train models, and pseudonymization before sending is described in each product’s policy. In Fieli Posts and Fieli Tickets, every AI output is reviewed by a person before it takes effect; in Fieli Flow, the automated assistant answers based on the Customer’s knowledge and hands over to a person when it is not sure.

José Tenório Abs Jr. · dpo@fieli.app
Channel for data subjects and for Brazil's National Data Protection Agency (ANPD).

14. Changes to these Terms

Relevant changes are notified 30 days in advance, by e-mail and on this page, except changes required by law or for security reasons, which take effect immediately. If it does not agree, the Customer may close its account at no cost before the effective date.

15. Governing law and venue

These Terms are governed by Brazilian law. The courts of Delmiro Gouveia/AL, Fieli’s seat, are chosen as venue (Code of Civil Procedure, art. 63, §1), without prejudice to a consumer’s right to sue at their own domicile (Consumer Defense Code, art. 101, I).